The Premier League has agreed a new £120million three-year deal with title sponsors Barclays. The extended agreement will run for three seasons from 2013/14 to the end of the 2015/16 season.
The deal includes title sponsorship and exclusive worldwide marketing rights, plus advertising rights.
Britain’s third largest bank has held naming rights to the world’s richest football league since 2001.
The new Premier League deal comes a month after it sold domestic broadcast rights for the 2013-16 seasons for £3.018 billion, an increase of 70 per cent over the preceding three seasons.